talkSPORT Live To Broadcast Via Twitter
Barclays Premier League Commentary Available to Listeners Outside Europe via @talkSPORTLive
talkSPORT’s global football service talkSPORT Live has joined with Twitter to bring free, live commentary of the world’s best football league, the Barclays Premier League, to Twitter users. For the first time, from this weekend (20th October), live streaming of Barclays Premier League English language commentary will be available through talkSPORT Live’s audio player embedded in an enhanced Twitter profile page at twitter.com/talkSPORTLive to fans outside the European Economic Area, with commentary also available in Spanish and Mandarin via twitter.com/talkSPORTLiveEs and twitter.com/ talkSPORTLivehy.
These profiles will feature streaming of live commentary of leading Barclays Premier League fixtures, which users will be able to retweet to share with their followers and feature in their own Twitter timeline. The player is optimised for Twitter’s new mobile interface on iPhone, Android and iPad. The player has been developed by talkSPORT’s fellow UTV Media plc group companies Tibus and Simply Zesty in close cooperation with Twitter.
talkSPORT Live was launched by talkSPORT at www.talkSPORT.com in August 2012 to give fans across the world access to live and on-demand commentary of every Barclays Premier League match in English, Spanish and Mandarin . The new service forms part of a wider international strategy which saw talkSPORT agree a deal with the Premier League for the exclusive package of international audio broadcasting rights for the next four football seasons (2012/13 – 2015/16) earlier this year. talkSPORT Live also has broadcast partners across five continents including SiriusXM in the USA and Canada, TSN and TEAM stations in Canada, Brila FM in Nigeria, Citi FM in Ghana, SBS in Australia, Radio Sport in New Zealand and Astro stations in Malaysia who all broadcast the station’s Barclays Premier League commentary.
Launched in 2000, talkSPORT is the world’s biggest sports radio station with an audience of 3 million adults in the UK alone and was named Sony Radio Academy Station of the Year in 2011.
Scott Taunton, Chief Executive, talkSPORT, said: “talkSPORT Live is a unique offering for football fans around the globe and this integration with Twitter builds on the service’s success by adding an exciting way for listeners to keep up with their favourite team. Sport and social media has proved to be a winning combination, with Twitter as the perfect tool for fans to share their passion. This is the first of what I hope will be some great digital partnerships for talkSPORT Live.”
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